Te Pito Whakatupu

Waikato Tainui

Waikato-Tainui needed a brand identity for a rangatahi initiative they created to support innovation on all of the marae in the Tainui rohe. Te Pito Whakatupu is about empowering rangatahi to not just speak up so their voices are heard, but take the reins, drive and lead, for a better future.

Our tohu and logo design represents the cyclic, on-going nature of Te Pito Whakatupu. The lines are deliberately left open in an attempt to connect the kaupapa to the past and encourage its progression into the future.

Channels

Brand Identity
Brand Guidelines
Graphic Design
Print
Collateral
Social