Zoom to Ruapehu

Visit Ruapehu

Visit Ruapehu needed a campaign to attract New Zealanders to the Ruapehu region as Aotearoa moved down Covid-19 Alert Levels and out of nearly 3 months in lockdown.

Online Zoom meetings became the catch-cry of the lockdown, so we liked the idea of playing on that in a totally unique way - all while featuring the stunning scenery of the region.

Run created a tactical campaign to reflect the feeling of the nation, by transporting people from the confines of boring Zoom meetings, out into nature.

Channels

Advertising Campaign
Graphic Design
Activation
Digital
Print
Press
Radio
OOH
Social