Amotai

Amotai

He Waka Eke Noa was looking to execute their brand and communications strategy with a name change, rebrand and also a advertising campaign.

Connecting Māori and Pasifika businesses to procurement opportunities.
Leading supplier diversity throughout Aotearoa with the largest growing network and database of verified Māori and Pasifika businesses.

We helped the supplier diversity organisation make the transition from their original name to their newly initiated name ‘Amotai’ with a bold and versatile brand, that has a global tint to it, so it could talk to Māori, Pacific and commercial audiences. The outcome has resonance with all three audiences in a collaborative approach.

Channels

Brand Identity, Print, Campaign, Social, Community Engagement