Pride in Lights

Auckland Council and Ellen Melville Centre

The Auckland Council needed a unique creative solution to draw attention to the Ellen Melville Centre and help the community celebrate Auckland Pride Festival 2020. It also needed to have some kind of interactive feature, so people were drawn to interact with it, not just look or walk past.

The Auckland Council needed a unique creative solution to draw attention to the Ellen Melville Centre and help the community celebrate Auckland Pride Festival 2020. It also needed to have some kind of interactive feature, so people were drawn to interact with it, not just look or walk past.

We created an installation consisting of huge light panels, which are controlled by a web app. This allowed users to choose a graphic, colour it, then send it to the Centre’s giant windows, where it is then animated in lights, overlooking Freyberg Square.

The graphics include winking eyes and kissing lips to give it a little cheekiness and personality, bringing in the fun flavour of the Pride Festival, while engaging the Ellen Melville audience. Run collaborated with Augmented Human Lab at Auckland Bioengineering Institute and Faculty of Creative Arts & Industries to make it all happen.

Channels

Event Activation, OOH, Lighting, Installation, Social