Māori Electoral Option

National Advertising Campaign

Run Aotearoa, FCB and the Electoral Commission have worked together to create an awareness campaign around significant changes to the Māori Electoral Option.

Historically, Māori could only choose between the Māori roll and the general roll when they first enrolled to vote, and following that, during the Māori Electoral Option every five years. As of 31 March 2023, Māori can choose to change rolls at any time except in the three months before an election.

Sand Unity Kotahitanga builds on previous Māori Electoral Option campaigns centred around The Sandman – aka artist Marcus Winter (Te Roroa, Ngāpuhi), who creates whakairo-inspired artworks using the medium of sand.

This time, Winter is out of his small studio, and surrounded by space, light and friends, all participating in making one of his “jaw dropping” creations on a giant lightbox.

The creative team used layered hologauze and a giant LED screen to flood Winter’s world with an ethereal colourscape and images of different natural and urban environments, representing the diversity of Māori within Aotearoa.

Channels

Creative, Campaign Collateral, Digital, Print, Poster, Billboards and PR