Meri Kirihimete

Self Promotional

Did you know you can wrap the world nine times with Christmas wrapping paper thrown out each year?

With this in mind we wanted to help our friends and clients be more sustainable this Kirihimete. So we gifted them a 100% cotton re-usable gift wrap, to reduce this impact on Papatūānuku.

Our clients hail from diverse communities – many with close relationships to te taiao (our natural world), many who don’t drink alcohol, and many that don’t eat certain foods, so to gift a traditional gift of a bottle of alcohol or kai wouldn’t be well received. Instead we wanted to create something that reflects the te ao Māori values of kaitiakitanga and manaakitanga. As the wrap is printed on unbleached, 100% cotton cloth it can also be re-used as a teatowel – a universal symbol of acts of service within te ao Māori.

The body of the design features typography forming the word “Wrap”, incorporated into the pun “It’s a wrap” – a wordplay on the end of the year and the object itself.

The base of the handcrafted typography was loosely inspired by niho taniwha patterns, linking to self determination, speaking to the fact that we are an independent agency. This was then modified into a contemporary design, crafted to have strong connotations of a playful candy cane stripe. A classic holiday season red reinforced this, while also linking to the natural earth pigments of Aotearoa. Our logo lives as a subtle punctuation at the bottom.

A Christmas in Aotearoa is like nowhere else on earth, and we hoped to capture the richness of the season, without putting extra strain on our enviroment. We asked our clients to reuse the wrap to tautoko our environment… again… and again…

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