Our Wairua, Our Stories

Rotorua Economic Development

Rotorua Economic Development needed a unique, creative execution to convey a strong destination story for the benefit of the people who live, study, invest and work in Rotorua, as well as those wanting to visit.

Knowing that other Regional Tourism Organisations would have marketing campaigns focusing on the scenery and array of experiences available at each location, we needed to do something different, to cut through the noise and encourage Kiwis to see Rotorua in an entirely new way.

Have you ever seen the Wairua or āhua of a person? In this mahi we went about creating technology to visually articulate this concept and use what the people of the region had created as the collateral for the campaign.

Rotorua Economic Development needed a unique, creative execution to convey a strong destination story for the benefit of the people who live, study, invest and work in Rotorua, as well as those wanting to visit.

Knowing that other Regional Tourism Organisations would have marketing campaigns focusing on the scenery and array of experiences available at each location, we needed to do something different, to cut through the noise and encourage Kiwis to see Rotorua in an entirely new way.

Channels

Film, Activation, Social, Digital, Billboard, Bus Backs, Billsticker