IMAC

The Immunisation Advisory Centre

Rebrand the Immunisation programme and create an advertising campaign that could touch the hearts of our pakeke and other audiences too.

After talking to our people, we wanted something based in Manaakitanga and something that could resonate with our people and other audiences too. The Immunisation Advisory Centre extended to us the truest form of manaakitanga and tukuihotanga, which allowed us to do something special.

Channels

Digital, Social, Print, Activation, Community Engagement